Intuitive Interaction from a User Experience Perspective

People all agree that products should be intuitive to use – but what does this include? What do users experience when they talk about intuitive interaction?

The INTUI Model wants to address these questions and explores the phenomenon of intuitive interaction from a User Experience (UX) perspective. It combines insights from psychological research on intuitive decision making and user research in HCI as well as insights from interview studies into subjective feelings related to intuitive interaction. This phenomenological approach acknowledges the multi-dimensional nature of the concept and also reveals important influencing factors and starting points for design.


The INTUI-model suggests four components of intuitive interaction, namely, Gut Feeling (G), Verbalizability (V), Effortlessness (E) and Magical Experience (X).


The components’ relative specifications build different types of intuitive interaction, so-called INTUI-pattern. The four components can be assessed by the INTUI-questionnaire. A number of empirical studies explored the components’ relative specification with regard to first level (product, user, context) and intermediating, second level influencing factors (usage mode, judgment integration, domain transfer distance).



First-Level Factors

Second-Level Factors