Measuring Intuitive Interaction. The INTUI Questionnaire

• If your want to know if a product is intuitive it's your first choice to use a standardized method. The INTUI Questionnaire is a method to assess the different sub-components of Intuitive Interaction. Its underlying factoral structure was confirmed in numberous studies which results in a reliable measurement.

  Like our Model of Intuitive Interaction, the INTUI is based on the understanding that intuitiveness is a multi-factoral concept. Therefore, the INTUI assess the sub-components of intuitive interaction with a set of 16 questions. Furthermore it measures a global rating of intuitiveness with an additional question.

  Each question is designed as a semantic differential: The participant answers each question on a 7-point-scale between two bipolar statements (e.g. "Using the product was inspiring" vs. "...was insignificant").

   

  You can download the INTUI and SPSS-Templates at the bottom of this site.

• 

Items

INTUI assesses the four components of intuitive interaction.

The following Items constitute the components-score:

• Effortlessness

  

  While using the product...
  ...it took me a lot of effort to reach my goal
  vs.
  ...I reached my goal effortlessly

  While using the product...
  ...I felt lost
  vs.
  ...I easily knew what to do

  Using the product...
  ...required my close attention
  vs.
  ...ran smoothly

  Using the product...
  ...was easy
  vs.
  ...was difficult

  Using the product...
  ...came naturally
  vs.
  ...was hard

• Verbalizability

  

  In retrospect...
  ...it is hard for me to describe the individual operating steps
  vs.
  ...I have no problem describing the individual steps

  In retrospect...
  ...I can easily recall the operating steps
  vs.
  ...it is difficult for me to remember how the product is operated

  In retrospect...
  ...I'm not able to express in which way I used the product
  vs.
  ...I can say exactly in which way I used the product

• Gut Feeling

  

  While using the product...
  ...I acted deliberately
  vs.
  ...I acted on impulse

  While using the product...
  ...I performed unconsciously, whithout reflecting on the individual steps
  vs.
  ...I consciously performed one step after another

  While using the product...
  ...I was guided by reason
  vs.
  ...I was guided by feelings

  While using the product...
  ...I acted without thinking
  vs.
  ...I was able to explain each individual step

• Magical Experience

  

  Using the product...
  ...was inspiring
  vs.
  ...was insignificant

  Using the product...
  ...was nothing special
  vs.
  ...was a magical experience

  Using the product...
  ...was trivial
  vs.
  ...carried me away

  Using the product...
  ...was fascinating
  vs.
  ...was dull

Downloads

Download the INTUI Questionnaire and SPSS-Templates (including value conversion macros).