This site is dedicated to the topic of Intuitive Interaction with technical artefacts. We present our model of Intuitive Interaction and its constituting sub-components. We show how to measure Intuitiveness by means of our INTUI Questionnaire and how to interpret the results.
If you are here to download the INTUI, you can get it here.
Intuitive Interaction isn't a one-dimensional construct. Learn more about the different components of Intuitive Interaction: Effortlessness, Verbalizability, Gut Feeling, and Magical Experience.
A Model of
The Intuitiveness of a product is influenced and moderated by multiple factors. In our Model of Intuitive Interaction we show you which factors play a role and what that implies for product designers.
Having a concept without the ability to assess it is pointless! The INTUI Questionnaire is a quick and simple tool for measuring the perceived intuitiveness of a product. Check it out!